“Swipe up to smash the patriarchy”: Instagram feminist activism and the necessity of branding the self
DOI:
https://doi.org/10.15167/2279-5057/AG2022.11.21.1990Abstract
This article provides an overview of the current status of digital feminism in Western societies after the pandemic. With particular attention to its expression in the Italian realm, and by merging autoethnographical notes with existing theoretical contributions, I argue that the emerging figure of the activist-influencer is increasingly embodying the prominent form of digital feminism. Activist-influencers become the expression of the entanglement between neoliberal feminism and platform affordances that encourage self-branding and consumer activities. In so doing, digital feminism reinforces a culture of competition, individual empowerment and depoliticisation, which could be detrimental to feminist solidarity and the urgency of creating shared political agendas to implement feminist policies and push for structural socio-political changes.
Keywords: digital feminism, performative activism, post-feminism, self-branding, Instagram.
Downloads
Pubblicato
Versioni
- 2022-06-17 (2)
- 2022-06-14 (1)
Fascicolo
Sezione
Licenza
Copyright (c) 2022 AG About Gender - Rivista internazionale di studi di genere
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
Questo lavoro è fornito con la licenza Creative Commons Attribuzione 4.0 Internazionale.