Vous avez dit publicité sexiste? Stéréotypes et interprétation au second degré : le cas SMEREP 2013

Authors

  • Ruggero Druetta Università di Torino
  • Paola Paissa Università di Torino

Keywords:

stéréotypes, ironie, publicité

Abstract

The detailed linguistic analysis of an advertisement which has been condemned for sexism allows to distinguish between ironically used stereotypes and social "buzz", in which folk linguistics ideas and feelings manifest themselves.

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Published

2020-10-03

Issue

No. 26 (2016): Du labyrinthe à la toile / Dal labirinto alla rete - Mélanges en l'honneur de Sergio Poli / Miscellanea in onore di Sergio Poli a cura di Elisa Bricco, Ilaria Torre, Simone Torsani

Section

Bande dessinée et communication / Fumetto e comunicazione