Stratégies immersives d’une forme de narration transmédiatique, le blockbuster hollywoodien

Résumé

Hollywood cinema is constantly making and updating the promise of ever more immersive audiovisual narrations. The strategy of the blockbusters, from the mid-70s, added to this ambition that of making the film a product of appeal to a series of derivative objects - comics, figurines, novels, etc. Thus the blockbuster appears as one of the privileged contemporary forms of transmediality and it seems to us that it can only be thought of by observing the permanent circulation between the media through which it declines (or rather extends), and the spectator. This study presents the three types of immersive strategies on which blockbusters rely: the first, immediate, the second, participative, and the third, purely based on transmediality, which could be described as "environmental immersion" - the blockbuster envelops the "spectator", surrounds him (via smartphones, various and varied screens on which he appears, games, etc.) and thus places his body at the center of the narrative canvas he strives for to weave.